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‘What’s The Future of Business?’ by Brian Solis: A Must Read
I am always excited when Brian Solis comes out with a new book. As an avid reader of his blog, I have come to deeply respect his insights into social business and customer behavior and this new book is...
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The rise in social ad budgets and what it means for your brand
Recent studies conducted by Digiday for Vizu as reported by eMarketer show that marketers are looking to increase spend. In fact 64% of respondents said they will increase paid social media ad spends....
View ArticleHow building your brand with your community grows both
One of the constant themes of my blog posts over the last year has been the need to cop-create content for your brand with your community. One great example is You Tube sensation, ‘Epic Rap Battles’....
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Be Remedy: Your chance to change the lives of so many through so little
Be Remedy is an inspiring demonstration of the ability of social media to empower people to be the change they want to create in the world. The concept launched by Blake Canterbury in Atlanta two years...
View ArticleHow the smartest brands use social media to sky-rocket their reputation,...
I recently had the pleasure of speaking at the iStrategy Conference in Melbourne. tThe day was special for three very important reasons. First, it was great to be included in the conference. Second,...
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Free We First webinar: How your business becomes a contagious social brand
This year We First promised to deliver more valuable free training to help you build your brand reputation, community and positive social impact. So we’re very excited to announce the first free...
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Instruments for Peace: How social media can amplify the music of peace
Each year we discover new ways in which social media can help give voice to those without support and help create a more just and equitable world. One such opportunity has arisen in the Congo where...
View Article5 great studies in how to use social media to rally support for social good
I’m a huge fan of the important work that the U.N. Foundation does and in the TEDx talk, Aaron Sherinian, VP for Public Relations, discusses 5 of the revolutions that he believes provide the context —...
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How To Become a Contagious Social Brand in 8 Steps
Last week, we kicked off our We First training series with a webinar called, 8 Steps to Becoming a Contagious Social Brand. By looking at strategies employed by some of the most successful companies...
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LIVESTRONG is #StillStrong and Sharing Its Story
Today is LIVESTRONG Day and the anniversary of the launch of their now iconic LIVESTRONG wristband. Since 2004, the Foundation has recognized one day each year as LIVESTRONG Day to honor the 28 million...
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Sustainability Stories: Three Common Marketing Mistakes
Reading Time: 1 minutesOriginally published in CSRwire In today’s radically transparent social business marketplace, the reputation of a company extends way beyond its marketing to include its supply...
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Cultural Leadership: How to Command Attention on a Global Scale
Reading Time: 3 minutes In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN...
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What Happens When the Voice of Your Brand is a Humanoid Robot?
Reading Time: 3 minutesA powerful transfer of power is underway around us. It takes many forms from drones to driverless cars to robotics factories made freshly famous by Tesla. This rise in robotics...
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